Top 5 Ways WHOA, THAT'S FRESH PUBLICITY Boosts New Music Releases

1. Word of Mouth

Simply put, publicity is the art of sharing information and bringing attention to something through the media. Think back to how many times you’ve found a new artist through an article or a social media post. For most of us, that is a primary way to discover music! 

That is where we come in *cracks knuckles*

Here at WTF PR, we will help you get your name in the headlines of publications where your new potential audience is waiting.

2. Diversify Your Audience 

The WTF PR team thinks big. When we hear new music, we don’t default to the obvious publication choices. As our fearless leader Steph likes to say, “we cast a wide net.” This means we will send your music to a diverse array of leaders in the music industry. Genres are melding together more than ever and we believe in keeping an open mind to all kinds of possibilities for your music. 


3. Go Beyond The Music

When you start a campaign with WTF PR, we want to know you. Do you like sports? How about video games? 

Your interests beyond your music are important too. We can present your new release to audiences that align with who you are as a person too. Lifestyle features can help you organically build a loyal fanbase so they aren’t just a fan of your songs, they’re a fan of you too.

4. Let’s talk!

When we send your music to our sphere of influence, we tell your story. The story has to be descriptive, captivating, and unique enough that it makes recipients want to click the stream link. 

We keep it going when you do interviews to share your ideas, perspectives, and inspirations.
People hear music with their eyes first. The more you talk and share with the press, the better. 


5. Persistence Is Key

We are firm believers in persistence and we aren’t afraid to “shoot our shot” more than once. We take every opportunity to aim high with your dream publications during a campaign with multiple releases. We’ll provide you with feedback along the way to learn and adapt our strategies to have the best chance of success.


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